Client – Boon Lay Power Nasi Lemak

Who hasn’t heard of Boon Lay Power Nasi Lemak? Their signature nasi lemak dish, with their power sambal is popular amongst locals and tourists and you can see that from the long queues at their 4 outlets. Over the last 50 years, they’ve received numerous awards and have been featured in both local and international publications. 

Lazy to travel and queue? They provide catering services and also have 11 vending machines islandwide so you can settle your nasi lemak cravings no matter what. 

They have since expanded their product line to other muslim delicacies like beef rendang, mutton rendang, ayam masak merah, sambal sotong and many more. 

These items will soon be available in your neighbourhood supermarket, grocery store, or you can buy them online. Stay tuned!

Boon Lay Power Nasi Lemak was introduced to Maxa by our digital marketing advisor Joshua. Their goal was to bring their pre-cooked retort food overseas. We provided them with useful intel like the consumer demand, competitor pricing and the various agents and distributors that would be interested to sell their products. 

They are now working with us to take their retort food products into convenience stores, grocery stores, supermarkets, specialty food shops, cafes and offices in Malaysia, Indonesia and the Philippines. We also aim to make Boon Lay Power Nasi Lemak an international brand and join an elite group of F&B businesses that have put Singapore on the map for its delicious food culture.