Participating in overseas trade fairs bumps up exports. It is often the first step a business takes to grow an international audience as it is cost and time effective. Trade fairs serve as a springboard for innovation, user experience and customer interaction.
Still, there is still a hefty cost consideration, especially for first time exhibitors. The logistics involved to participate in a trade fair includes:
1. Booth Rental
2. Booth Design & Construction
3. Sponsorships
4. Pitches/Speaking Slots
5. Meetings & Breakout Sessions
6. Publicity
7. Collaterals
MAXA aids you in minimising your expenses and maximising your returns by formulating an effective trade fair campaign.
Due to the Covid pandemic, virtual trade fairs are now the norm. There are several benefits of participating in a virtual trade fair instead of a physical one:
1. Higher Attendance – more people are able to attend; there isn’t a need for travel, lodging and taking time off work.
2. Cheaper Costs – elimination of physical booth and set up costs.
3. Longer Exposure – unlike physical trade fairs that lasts for days, virtual fairs can last up to a month or more.
4. Accurate Tracking – post event analytics are more accurate as everything is conducted online.
That said, there are some disadvantages too:
1. Diluted Experience – the user experience is not on the same level as a physical trade fair
2. More Competition – since it is cheaper, there will be more exhibitors, thereby increasing your direct/indirect competition.
Similarly, MAXA connects your business to the most relevant virtual trade fairs and guide you to reap the highest rewards.