In-store promotions are a great complement to a business’ online marketing strategy. Distributed by either print, online advertising or point-of-sale (POS), in-store promotions will help your business drive sales and brand awareness.
Here are some methods of utilisation:
1. Impulse Buying
2. Urgency
3. FOMO (Fear of missing out)
4. Customer Loyalty
5. Giveaways
6. Gamification
7. Product Bundling
MAXA helps you locate and partner overseas brick and mortar establishments; utilise their space and leverage on their foot traffic to launch your in-store promotions. Alternatively, if you own a physical location, we work with you to conduct research, plan and organise profitable in-store promotions.
Pop up stores are particularly useful for a business to test the market before investing more resources like a physical location, hiring more staff and doing more advertising. Strategically, pop up stores, also known as flash retailing are used to leverage on short term trends or specific seasons.
MAXA has a global team to search and help you rent pop up stores around the world to test your consumer demand, product research and development, location viability and pricing strategy before scaling your business there.
Roadshows can give your business a huge boost in awareness and demand generation, especially when you’re entering a new territory. As the name suggests, the purpose of roadshows is to take your brand and products on the road to a hyper targeted audience, who are attending the roadshow for a specific purpose. Your sales will also benefit by moving beyond the call/email to a face to face conversation.
MAXA works with you to identify the most suitable road shows to exhibit in, and to execute a comprehensively planned, lucrative lead generation and selling strategy.
Like road shows, business and trade conferences also exposes your business to a hyper targeted audience. Instead of focusing on leads and sales, conferences provide a platform to convey thought leadership. Use the valuable stage time to talk about the latest industry trends and display your expertise.
MAXA puts your business in front of the most talked about, most attended conferences in Asia. We also provide consulting on the roadmap and subsidy on pitching fees.